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KARK 4 Noon Show Interview: Bringing Market Like a Boss to Life

  • Writer: Shelby McFarland
    Shelby McFarland
  • Dec 9
  • 2 min read
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There are moments in business that feel like turning points — and my interview on the KARK 4 Noon Show was one of those moments. It marked a major milestone: the public, on-air debut of my new book, Market Like a Boss. Sharing this project with viewers across Arkansas was not just exciting…it was deeply meaningful.


Whether you caught the live interview or are hearing about it for the first time here, I’m thrilled to take you behind the scenes and share why this conversation matters so much for entrepreneurs and small business owners.


Talking About the Why Behind the Book

During the interview, we talked about the heart of Market Like a Boss: empowering small business owners to market with clarity, confidence, and consistency.

I explained how so many entrepreneurs struggle with:

  • knowing where to start

  • staying consistent

  • understanding what actually works

  • feeling overwhelmed by trends and algorithms

  • trying to do “all the things” with no roadmap


This book is designed to eliminate that overwhelm and simplify what good marketing really looks like.



Highlights From the KARK 4 Noon Show Conversation


1. Marketing Is Simpler Than People Think

I shared one of the core messages from the book:Marketing isn’t about doing more — it’s about doing what matters.

The host and I discussed the power of:

  • authenticity

  • strong branding

  • clear messaging

  • building relationships

  • showing up consistently, even in small ways

These themes are woven through every chapter of the book.


2. A Resource Written for Entrepreneurs at Every Stage

One of my favorite parts of the interview was emphasizing that this book is not just for marketers. It’s for:

  • new business owners

  • established entrepreneurs

  • service providers

  • real estate teams

  • medical spas

  • contractors

  • boutiques

  • nonprofits

  • creators

  • anyone who wants to build a brand with intention


I wrote it to be practical, applicable, and easy to implement — even for busy business owners wearing all the hats.


3. Why I Believe Small Businesses Deserve Better Marketing Support

I shared how the past 12+ years in marketing, branding, social media, and signage taught me one big lesson:

Small businesses don’t fail because they’re not good at what they do — they fail because they don’t know how to market what they do.

This book is my way of helping fix that.


Behind the Scenes at the Noon Show

The studio was welcoming, energetic, and full of the familiar Arkansas warmth. Before going live, I sat with my book in hand, reflecting on the journey that brought me here — from starting my first business at 18 to helping hundreds of entrepreneurs grow their brands.


Walking onto the set felt like stepping into the next chapter of my career — literally and figuratively.


Where to Get Market Like a Boss

The book is officially available!

👉 Purchase Here: www.shelbysmarketingbook.com


Watch Full Interview HERE

 
 
 

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