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Why Showing Up Consistently Matters More Than Ever for Small Businesses Marketing success does not usually happen because of one single post, one advertisement, or one big campaign. It comes from consistently showing up, creating meaningful connections, and building trust with your audience over time. Recently, Shelby McFarland, founder of The Marketing Broker, joined Chris Castanes on the You’re Going To Be Great At This podcast to talk about one of the biggest challenges bu

Recruiting can feel like a completely different world than marketing until you realize they run on the same engine: clear positioning, consistent visibility, and trust built one conversation at a time. Shelby McFarland sits down with Demi Mathis, a business development officer at Northwestern Mutual in Arkansas, to unpack how she finds and attracts high-potential advisors and interns without relying only on job boards. We get specific about what recruiting “in the wild” reall

Everybody can post now, which is exactly why real marketing has never been harder to spot. We’re Alexis and Mattie, and we’re stepping in this week to talk about a trend we see nonstop: people calling themselves marketers when what they’re really doing is just uploading content. The gap between “a cute post” and a working marketing plan is massive, and if you’re a small business owner, that gap can cost you time, money, and momentum. We pull back the curtain on what actually

Doing everything yourself can look like dedication, but it often feels like a slow chokehold on your time, your focus, and your revenue. Shelby sits down with Leia, an adult ADHD and executive function coach, to talk about the real moment entrepreneurs hit: keep taking clients and risk burnout, or start delegating and build a team that can actually scale. We get specific about what delegation looks like when your brain craves novelty but your business demands follow-through.