GOOGLE + META ADVERTISING
Put Your Business in Front of the Right People.
Digital advertising gives businesses the ability to reach customers based on what they're searching for, who they are, where they are, and how they've interacted with your brand.
But clicking "boost post" isn't an advertising strategy.
The Marketing Broker develops and manages digital advertising campaigns designed around your audience, goals, offer, and customer journey.
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Don't Just Buy Clicks. Build a Customer Acquisition Strategy.
Getting someone to click an ad is only the first step.
A strong advertising strategy considers what happens before the click, what happens when someone lands on your website, and what happens after they become a lead. We look at the full path from seeing your business for the first time to taking the next step.
That may include:
• Reaching the right audience
• Creating a clear and relevant offer
• Sending traffic to the right page
• Making it easy to contact your business
• Tracking calls, forms, and other actions
• Following up with potential customers
• Retargeting people who have already shown interest
• Using campaign data to improve performance
The goal isn't simply to generate more clicks. It's to create a marketing system that gives those clicks somewhere to go and gives potential customers a clear reason to take action.
START ADVERTISING TODAY
1
Google Advertising
Google Ads can put your business in front of potential customers while they're actively searching for a product, service, or solution.
Our Google advertising strategy may include:
• Search campaigns
• Keyword research
• Competitor analysis
• Ad copy
• Geographic targeting
• Landing page recommendations
• Conversion tracking
• Campaign optimization
• Budget monitoring
2
Meta Advertising
Facebook and Instagram advertising allows businesses to reach customers based on audience characteristics, interests, behaviors, geography, and previous interactions.
Campaigns may include:
• Brand awareness
• Lead generation
• Website traffic
• Retargeting
• Event promotion
• Service campaigns
• Recruitment
• Seasonal promotions
3
Retargeting
& Geofencing
Most people won't become customers the first time they interact with your business.
Retargeting helps keep your brand visible to people who have already shown interest.
Depending on the campaign and available technology, this can include previous website visitors, engaged social audiences, customer lists, and other qualified audiences.
For businesses with location specific audiences, geofencing can provide another way to reach potential customers based on geographic behavior and campaign objectives.
Our team evaluates whether geofencing makes strategic sense rather than adding it simply because the technology exists.
Advertising Should Connect to the Rest of Your Marketing.
A great ad cannot fix a confusing website.
More traffic cannot fix a weak offer.
And more impressions don't automatically create more sales.
We evaluate advertising as part of the larger marketing system, including:
• Landing pages
• Website experience
• Messaging
• Search visibility
• Offers
• Calls to action
• Lead capture
• Follow up
That's how advertising becomes a strategy rather than another monthly expense.