Your Marketing Plan Starts With Your Customer

Most marketing advice falls apart the moment you ask one question: who are you trying to reach, and where do they actually make decisions? Shelby McFarland and Mattie Loomis pull questions straight from a recent local marketing panel and give honest, small business friendly answers you can use immediately, especially if your budget feels tight and your to-do list is already overflowing.

We start with the money question: where to spend first when you have a limited marketing budget. From there, we get real about a mistake that quietly costs businesses customers every day, inconsistency. If you go silent when you’re busy, you don’t get to be shocked when your slow season hits harder. We also break down social media marketing in a way that’s based on fit, not hype, including when TikTok makes sense, why Facebook and Instagram are often the minimum, and when LinkedIn matters for B2B.

Then we zoom out to the foundation that makes all your marketing work better: a professional website that’s optimized on the back end for SEO, plus a Google Business Profile and steady online reviews that build trust and authority. Finally, we talk marketing trends and AI, not as something to fear, but as a shift to adapt to, so your customer journey improves while your competitors fall behind.

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Listen here: https://www.buzzsprout.com/1818357/episodes/19544086