About The Marketing Broker
The Marketing Broker is an Arkansas based, full service marketing agency helping small businesses build stronger brands, reach more customers, and make smarter marketing decisions.
Founded by entrepreneur and marketing strategist Shelby McFarland, The Marketing Broker was built around a simple idea: small business owners deserve access to an experienced marketing team without having to build an entire marketing department themselves.
Today, we serve as an outsourced marketing team for businesses throughout Arkansas and across the United States, bringing strategy, digital marketing, creative services, photography, print, and signage together under one roof.
Because good marketing shouldn't feel like a collection of random tactics.
It should work together.
Founder & CEO
Chelsea Stockdale
Chief Content Creator
Mattie Loomis
Marketing Assistant
More Than 10 Years of Helping Businesses Grow
The Marketing Broker's story started in Arkansas and has grown alongside the businesses we've had the opportunity to serve.
Over more than a decade, our team has worked with 500+ small businesses across a wide range of industries, helping business owners navigate everything from social media and websites to search engines, advertising, branding, and complete marketing strategies.
We've watched marketing change dramatically during that time.
Platforms changed.
Algorithms changed.
Technology changed.
Customer behavior changed.
And now, AI is changing the way people search for and discover businesses.
Our approach has always remained grounded in the same principle:
Understand the business first. Build the marketing strategy second.
Your Outsourced Marketing Team
Our goal isn't to sell every client every service.
It's to figure out what your business actually needs.
Depending on your goals, The Marketing Broker can help with:
Marketing Strategy + Consulting
Creating a clear direction for your marketing based on your business, customers, competition, goals, and budget.
Developing consistent, strategic content that keeps your business visible and helps customers remember your brand.
Improving your visibility across Google and other search platforms so potential customers can find your business when they're looking for what you offer.
Helping search engines and AI platforms better understand your business, expertise, services, authority, and relevance.
Building and maintaining websites designed to clearly communicate what you do while supporting your larger digital marketing strategy.
Creating targeted digital advertising campaigns designed around your audience, goals, and budget.
Creating professional branding photography, headshots, and visual content businesses can use across their marketing.
Graphic Design
Keeping your visual brand consistent across digital and traditional marketing.
Producing business signage, banners, vehicle graphics, window graphics, displays, printed marketing materials, and other physical pieces that bring your brand into the real world.
The advantage is simple:
Instead of managing a different company for every piece of your marketing, you have one team looking at the entire picture.
An Arkansas Marketing Agency With Nationwide Reach
The Marketing Broker was founded in Arkansas, and our roots here remain an important part of who we are.
We work with businesses throughout Little Rock, North Little Rock, Bryant, Benton, Conway, Maumelle, Cabot, Hot Springs, Northwest Arkansas, and communities across the state.
We understand the Arkansas business community because we're part of it.
At the same time, digital marketing doesn't stop at the state line.
The Marketing Broker works with businesses throughout the United States, allowing clients outside Arkansas to access the same strategy, digital marketing, website, advertising, and consulting services.
Arkansas based. Small business focused. Nationwide capable.
The People Behind the Marketing
Great marketing doesn't happen because one person knows everything. It happens when people with different strengths work together.
The Marketing Broker brings together professionals with experience across strategy, account management, content development, graphic design, social media, websites, SEO, digital advertising, photography, and production.
That means our clients aren't depending on one person to somehow be their writer, designer, photographer, strategist, advertising specialist, SEO expert, and website manager.
They get a team. And more importantly, they get a team that communicates with each other.
Founded by Shelby McFarland
The Marketing Broker was founded by Shelby McFarland, an Arkansas entrepreneur, marketing strategist, author, photographer, speaker, and small business advocate.
Shelby's experience in entrepreneurship began long before The Marketing Broker. That business owner's perspective ultimately shaped the philosophy behind the agency.
Marketing advice looks different when you're the person responsible for paying the bill.
That perspective has remained central as The Marketing Broker has grown from an Arkansas marketing business into an outsourced marketing team serving hundreds of companies.
Shelby is also the author of Market Like a Boss and regularly shares practical marketing and business education through speaking engagements, workshops, podcasts, media appearances, and educational content.
Learn More About Shelby McFarland →
Results Matter
We can make something look good. But that's not enough.
Our team pays attention to what happens after the marketing goes live.
We track performance across websites, social media, Google Business Profiles, advertising campaigns, search visibility, and other digital channels to understand what is gaining traction and where opportunities exist.
Our clients have experienced results ranging from significant increases in online visibility and website traffic to expanded social media reach, stronger search presence, increased leads, and measurable business growth.
And some of the results we're most proud of can't be captured in one analytics report.
They're the businesses that have trusted us with their marketing year after year.